By Putra Perdana
Beginner writers write merely for writing. While they may produce significant amounts of ordinary content or give them personal pleasure, it doesn't provide anything to increase business prospects, make better world, or influence their reader to take action.
So what is the purpose of transformative writing, and how can it improve your reputations? Professional writers always keep one primary goal in mind within every of their writing: the reader transformation. Professional writers focus on supporting their reader by giving alternative perspectives, innovative solutions, and eventually change the reader's mindset about the world.
Even a layman have no difficulty to compose words and sentences, but to strive substantial impact in your writing, you must practice how to make transformative writing. There is difference between being typical content and exceptional content, with the latter contains not only information but also transformative inspiration. I will give you three simple steps on how to create transformational writing.
1. Contextual Writing Based on Reader Segmentation
If you want to draw reader's interest, first you must understand them from objective point of view, and start your writing from it. One of the important things in every piece of writing is the reader segmentation, including such aspects as age, gender, race/ethnicity, location, income level, purchasing habits, hobbies, talents, interests, etc.
When you know your subject, it will not too difficult to compose a contextual writing. For example, words such as "controversial," "progressive," "novel," or "stylish" will be more suitable for 18-25 age range, whereas a 60-70 age range will prefer such words as "effective," "comfort," and "honest."
2. The Medium of Writing Publication
Choose the best medium to spread your message, including such things as magazines, newspapers, journals, books, radio and TV ads, blogs, websites, etc. Once again, the reader segmentation still holds important consideration regarding your potential reader.
For example, if you write a long article about the usage of sociocultural theory in daily activities of high class people, then the best place to put the writing is probably a scientific journal rather than pop magazine and printed format rather than PDF format, because not many internet readers can stand to read lengthy article enriched with scientific terms on a computer screen. On the other hand, an internet website or pop magazine will be perfect for concise, simple, and easy-to-read article. A serious reader will search articles in "serious" sources, while an easy reader will search articles in "easy" sources.
3. Types of Transformation
These are three types of transformation you should note: to know, to feel, and to do. "To know" transformation is defined as "writing that gives the readers new information", either it's truly new or recycled information. From it they can learn and gain knowledge they didn't have before, and leads to change their life and perspective. "To feel" transformation is defined as "how to conjure strong and deep emotion in the reader". And "to do" is defined as "how to encourage readers to take mindful, immediate, and concrete action".
Closing Words
While beginner writers recognize these transformations and somewhat try to utilize all three simultaneously in his/her writing, professional writers determines on one type and focus on it. How do you want people's lives to change because they read your writing? What kind of transformation you want to see in them? Do you primarily want them to know, feel, or do something? You only need to choose one and execute it well, and let it all flows smoothly.
About the author
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